FatWire

Oracle has announced that it is has entered into an agreement to acquire FatWire Software (FatWire), a provider of web experience management solutions.

Web experience management enables organisations to build and deploy a targeted and interactive online presence that optimises the interactions companies have with their customers. Increasingly, more companies have come to rely on their web sites as the most important channel for communication, marketing, customer engagement and commerce.
FatWire’s proven solutions provide organisations with the ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.Read More…